A graduate of Laval University in Québec City, Eric began his career in 1982 as an account executive on General Foods and Colgate-Palmolive at Young & Rubicam in Toronto.

In 1987, he joined Brian Harrod and Ian Mirlin as an account director to open Harrod & Mirlin Advertising. The agency quickly built a strong creative reputation for its work on Levi Strauss, Evian and Nabisco and was named Agency of the Year in 1989 by Marketing Magazine. During his twelve years with the agency, Eric played a major role in the agency's development as Vice President, Director of Client Services and later as head of Strategic Planning.

Following the acquisition of H&M by Foote Cone & Belding in 1998, Eric left the agency to join Roche Macaulay & Partners as Vice President, Strategic Planning responsible for the agency's account planning group.

In 1999, Eric joined Publicis to help transform SMW Advertising into the integrated communications group it has become. As Executive Vice President, Director of Strategic Planning, he was responsible for the group's consumer insight, account planning and branding functions working with the various subsidiaries in Toronto and Montreal.

Prior to founding Headspace Marketing Inc., Eric was Executive Vice President, Chief Intelligence Officer at MacLaren McCann. He is a frequent speaker at industry conferences and has published several articles on a broad range of marketing-communication issues.