Quebeckers might be increasingly seeking the benefits of whole grains but
many still crave the 'moelleux' texture of white bread.
Gadoua Moelleux white bread has long been a favourite in Québec. Our award
winning campaign for the brand continues to dramatize its irresistible taste and texture. View the most recent TV spot in the campaign
Quebeckers prefer to keep the spirit of the games close to home
Findings from the most recent survey conducted via the Headspace Monitor.