Headspace Marketing is a strategic consulting firm committed to building great brands in Québec.

We work closely with clients to address the unique challenges and opportunities they face in the Québec market. Our deep knowledge of the Québec consumer combined with our brand-building expertise provides our clients with a true competitive advantage in a market that's, at times, misunderstood and often underexploited.

ARTICLE
top of page

Expertise

Knowing when to adopt, adapt or create for Québec.

Successful brands in Québec have either adapted to the market
differences or capitalized on market similarities with the rest of Canada. Whether marketers choose to adopt or adapt a national approach or pursue a separate strategy for Québec, they must be sensitive to the unique socio-cultural characteristics of the market.

top of page

Brands

Since our inception in 2004, clients have trusted us to help them build some of Canada's most respected brands in Québec. Here are a few of those brands and some of the work we created or adapted for them.

top of page

In the news

Marketing Magazine - DS+P win AOR status for Dulux ; Agency will work with Headspace, which is tasked with
strategy/creative for Quebec
- December 18, 2014


Adnews - Vigneault joins Headspace Marketing - December 15, 2014


Journal de Montréal - 25 ans après Polytechnique: une campagne contre la violence, par le YWCA - November 27, 2014


Infopresse - Dénoncer la violence envers les femmes avec le YWCA - November 26, 2014


Profit Guide - 5 Ways to Crack Quebec - September 30, 2014


Canadian Jeweller Magazine - Survey shows Quebec residents not as familiar with Target - September 2014


Marketing Magazine - Target faces loyalty challenges in Quebec - September 25, 2014


Retail Insider - Target Faces Unique Challenges in Quebec - September 23, 2014


Hardlines - Unique challenges for Target in Quebec - September 18, 2014


Toronto Star - Target faces different challenges in Quebec: Survey - September 17, 2014


Marketing Magazine - Quebec campaign for beach town grows awareness on a budget - August 11, 2014


eMarketer - Marketing in Quebec: Translation Is Not Enough - August 8, 2014


Marketing Magazine - Go RVing Canada hires DS+P and Headspace Marketing - April 16, 2014


eMarketer - In Canada, Social Media Usage Is a Tale of Two Languages - April 4, 2014


The Globe and Mail - Canadian brands ignoring francophones on social media: study - March 20, 2014


Marketing Magazine - How’s your conversational French on Facebook? - March 3, 2014


Les Affaires - Médias sociaux : les détaillants n'en font pas assez en français - March 21, 2014


The Globe and Mail - The freelancer stigma. How many is too many? - December 11, 2013


Marketing Magazine - Headspace says it knows what Québec consumers want - May 16, 2013


The Globe and Mail - Target take note: Quebec market tricky for outsiders - March 4, 2013


Media In Canada - Emergen-C kicks off “Kapow Time” - April 15, 2013


Canadian Grocer - In Quebec, the return of a contender - July 12, 2013


Media In Canada - The YMCA promotes its potential - August 27, 2013


The Montreal Gazette - High-stakes Marketing - April 20, 2013


The Globe and Mail - CBC’s French service name change to ‘Ici’ raises eyebrows in Ottawa - June 6, 2013


Canadian Business Magazine - Brands we trust: On a first-name basis - April 7, 2011


The Globe and Mail - Pepsi waves the fleur-de-lis in Quebec - June 6, 2009


top of page

Contact

To discuss how we might help you build your brands in Québec,
contact Éric Blais - President at 416.221.3770 ext 221.  email

For job enquiries or to offer your freelance services, email general@headspacemarketing.com.  email

To send us files confidentially, use Webcargo.

top of page
HEADSPACE MARKETING