Headspace Marketing is a strategic consulting firm committed to building great brands in Québec.
We work closely with clients to address the unique challenges and opportunities they face in the Québec market. Our deep knowledge of the Québec consumer combined with our brand-building expertise provides our clients with a true competitive advantage in a market that's, at times, misunderstood and often underexploited.
ExpertiseKnowing when to adopt, adapt or create for Québec.
Successful brands in Québec have either adapted to the market
Since our inception in 2004, clients have trusted us to help them build some of Canada's most respected brands in Québec. Here are a few of those brands and some of the work we created or adapted for them.
In the news
Profit Guide - 5 Ways to Crack Quebec - September 30, 2014
Canadian Jeweller Magazine - Survey shows Quebec residents not as familiar with Target - September 2014
Marketing Magazine - Target faces loyalty challenges in Quebec - September 25, 2014
Retail Insider - Target Faces Unique Challenges in Quebec - September 23, 2014
Hardlines - Unique challenges for Target in Quebec - September 18, 2014
Toronto Star - Target faces different challenges in Quebec: Survey - September 17, 2014
Marketing Magazine - Quebec campaign for beach town grows awareness on a budget - August 11, 2014
eMarketer - Marketing in Quebec: Translation Is Not Enough - August 8, 2014
Marketing Magazine - Go RVing Canada hires DS+P and Headspace Marketing - April 16, 2014
eMarketer - In Canada, Social Media Usage Is a Tale of Two Languages - April 4, 2014
The Globe and Mail - Canadian brands ignoring francophones on social media: study - March 20, 2014
Marketing Magazine - How’s your conversational French on Facebook? - March 3, 2014
Les Affaires - Médias sociaux : les détaillants n'en font pas assez en français - March 21, 2014
The Globe and Mail - The freelancer stigma. How many is too many? - December 11, 2013
Marketing Magazine - Headspace says it knows what Québec consumers want - May 16, 2013
The Globe and Mail - Target take note: Quebec market tricky for outsiders - March 4, 2013
Media In Canada - Emergen-C kicks off “Kapow Time” - April 15, 2013
Canadian Grocer - In Quebec, the return of a contender - July 12, 2013
Media In Canada - The YMCA promotes its potential - August 27, 2013
The Montreal Gazette - High-stakes Marketing - April 20, 2013
The Globe and Mail - CBC’s French service name change to ‘Ici’ raises eyebrows in Ottawa - June 6, 2013
Canadian Business Magazine - Brands we trust: On a first-name basis - April 7, 2011
The Globe and Mail - Pepsi waves the fleur-de-lis in Quebec - June 6, 2009
To discuss how we might help you build your brands in Québec,